Marketing
A career in Marketing
My marketing career started in 1986 in Germany as business development manager for a CBT company. After moving to the UK in 1992 I started to work with multi-national companies as Marketing and Licensing Director and was headhunted by a software development company as world wide Vice-President of Sales and Marketing. After joining the CIM I got involved as Marketing Consultant. My networking skills brought me to Glasgow where I worked as a consultant on developing the complete marketing strategy for a hairdressing salon.
The Business of e-Business
I was involved, back in 1994, with creating my employer’s company website and later implementing e-learning modules for an other employer. At the same time I developed an e-commerce company and continued to be involved with marketing online. Moving to the North I joined a New Media company and created the new business department including a “technology pole of excellence”.
Information dissemination is my philosophy and the Internet has a great potential of becoming a true resource for mankind evolution. How ever people want to use the internet that is their right and decision and they should be make accountable for their actions. Like all new systems that need to be put through the acid test, the business of e-business is growing and it’s still in its infancy.
Arts, Music and Food
Finding solution for people and companies has brought me to developing ideas for different industries.
At Dorchester Arts developing the “Moving On - Dorchester Fringe 09 event” from the business side finding sponsors and business partners and the marketing side on a no-budget to develop “a buzz” around the centre of town.
For artist Andrew Wood, using the relaunch of Nº6 French restaurant as a multi-structured marketing platform for arts, music and culinary art, we created a highly successful evening leading to full page press coverage and an extended solo exhibition.
Sponsorship
Sponsorship is a very interesting part of marketing and people know little about it – further it is a difficult concept to sell due to its wide range of accountability. However, when the concept is established and the parties involved know what they are looking for the rewards for sponsor and the sponsored can be huge.
If an art organisation is looking for sponsorship it is because the companies involved may get a much higher return on their investment than through advertising. It is the business of the art organisation to create the environment in which the sponsor find its return for the commitment. Sponsoring should be strategically planned and the objectives of each partner defined with their roles and deliveries.
I am responsible for sponsorship management and if you are interested in getting more info please do drop us an email or a call, I will give you the best advice on this subject.
Leave your contact detail below and I will contact you with information or advise… even on cooking!